- directional medium
- /daɪˌrekʃən(ə)l 'mi:diəm/ nounan advertising medium that tells potential customers where to find products or services, e.g. a directory
Marketing dictionary in english. 2015.
Marketing dictionary in english. 2015.
Directional marketing — is a type of marketing, a measurable form of direct response advertising, whose primary role is to point a potential consumer toward the completion of the sales process or service selection. Unlike traditional direct marketing which typically… … Wikipedia
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